For the horticulture industry, creating labels and tags can be challenging. Unlike other industries whose products may sit on retail shelves and in climate-conditioned warehouses, horticultural products often sit in environments where they are exposed to extreme humidity, fluctuations in temperature, and a wide variety of harsh environmental conditions, including wind, rain, and direct sunlight.
Thus, when ordering tags and labels, horticulture businesses must consider a wide variety of factors.
Key Considerations for Ordering Labels and Tags
Some of the key considerations include:
In the horticulture environment, labels and tags must be able to withstand exposure to heat, humidity, UV light, rain, and more. They must also be able to last for a long time without fading or becoming unreadable, as well as withstand abrasion and handling.
Labels and tags must stick properly to the surface of the container without peeling or falling off. This can be a challenge in environments where pots and containers are exposed to moisture and humidity.
3. Material selection
The material used for labels and tags must be suitable for the specific type of environment in which the container will be stored. Some materials may not work well in certain conditions, such as high humidity or direct sunlight.
4. Fade Resistance
Horticulture labels and tags must be able to maintain their legibility and readability over time, even under less than ideal environmental conditions. This requires the use of fade-resistant inks and materials.
Growers must maintain quality by labeling each plant with tracking information such as lot numbers, work crew codes, and planting dates. Thus, labels and tags must remain legible over time, regardless of the environmental conditions to which they are exposed.
The horticultural industry operates on thin margins, so it is important that labels and tags be cost-effective. However, it can be a challenge to find a balance between cost and durability, adhesion, and fade resistance.
Many horticultural businesses have unique labeling requirements, such as the need for custom sizes, shapes, and print. Ideally, growers would locate a label and tag manufacturer with a wide enough selection to enable single-source ordering to save them time and, thereby, money.
8. Integration with automation systems
Many horticultural operations use automated systems for tracking and managing plants, so if they are printing their own tags and labels in-house, those tags and labels must be able to integrate with these systems.
Horticulture Labels Need It All
To sum up, we know that as growers you face a wide variety of challenges in creating labels and tags for your products, including durability, adhesion, fade resistance, cost, and customization. We also know that it is important for you to work with a vendor that can offer solutions that meet your unique needs.
Here at Brandmark, we can print tags and pressure-sensitive horticulture labels on a variety of substrates with the logos and brand images you require and with ink that will perform well under the desired environmental conditions. And as always, you’ll get the very highest quality at extremely competitive prices.
Intrigued? Let’s talk!