Food and Beverage Labels

These customer-facing labels, called “prime labels,” are a brand’s face to market, and they get all the glory. But how much thought is really given to the “boring” product information (PI) label that lives on the back side of the product, package, or container?

These customer-facing labels, called “prime labels,” are a brand’s face to market, and they get all the glory. But how much thought is really given to the “boring” product information (PI) label that lives on the back side of the product, package, or container?