If you sell durable goods, you know that proper labeling is required for supplying customers with information such as product name, manufacturer, and serial number. In many cases, these labels are covered by regulations too, especially when the product presents a potential safety hazard. But not all labels go on easily. For example, what do you do when the product is so small that the necessary information won’t fit on the label?
This was the situation faced by an outdoor power equipment company. It needed a durable label to apply to one of its small engine products, but there wasn’t enough surface area on the engine to fit it. The label was twice as large as the available space. Reducing the font size wasn’t an option since doing so would have rendered the text so tiny that it would have been illegible to most buyers.
The company turned to Brandmark for help.
Click here to download our case study and see the solution.