Do you have customers or prospects in these vertical markets?

• Logistics, Warehousing, & Distribution
• Manufacturing & Automotive
• Industrial & Household Chemical
• Healthcare
• Pharmaceutical
• Health & Beauty
• Health & Beauty
• Food & Beverage
• Office Products

The Brandmark label sample included with this issue of the magazine presents some ideas that you can sell to your customers and prospects. The label sample is a combination of both a thermal and placard label.

The thermal label sample is a thermal transfer printable film with an aggressive permanent adhesive. This material is suitable for many durable applications and hard-to-stick-to surfaces. It is printed in 5 colors and the barcode is printed using a durable resin ribbon. This barcode is resistant to harsh environments and abrasion.

Brandmark thermal label products include both thermal transfer and direct thermal labels. Thermal label demand is huge and continually growing with the growth of e-commerce and manufacturing in the U.S. Taking a consultative selling approach to selling thermal labels can create many opportunities for a custom label that suits the client’s needs perfectly. And custom label orders are the kind that can stick with you for life!

The placard label sample has an easy release overlaminate that allows any label to be applied to it and then removed easily. This label is a white BOPP film with a removable adhesive and a layflat liner printed 2/2.

One of the most common applications for placard labels is on returnable containers in the automotive supply chain. For example, this placard label can be applied to a returnable container, allowing automotive parts suppliers to use any label they choose to identify and track parts in the container.

Finding a label that fits your customer’s needs is critical. Our customers’ needs are constantly changing, as is the label printing market. New materials, adhesives, and even label sizes are evolving. As they do, our capabilities are advancing. Here at Brandmark we are always researching new label solutions to provide the best results for our customers.

You can ask clients several questions to uncover their label needs – the details needed to bring forth the best possible label solution:

1. What are your business goals for this year?
2. How might custom labels help you achieve those business goals?

Once opportunities are identified, you can ask the following questions to help us create the best possible label solution:

1. What will the labels be applied to, how, and why?
2. What environments will the label face, and how long will the labels need to last?
3. Will you need to print variable information or barcodes on the labels? If so, what kind of printer will work best?
4. Will these labels be hand applied or machine applied?

Whether you have experience in selling labels or have never sold them before, lean on us to be your subject matter expert. Custom labels present a big opportunity for you to grow your sales and profits. Brandmark, a Wise company, recently won the Best of Print and Digital Award for the 6th year in a row. Call us today and let us know how we can help you grow your label business.